Tesla CEO Elon Musk plans to expand his booze business from tequila to beer following the immense popularity of the now sold-out $250 Tesla Tequila.
Musk revealed Tesla's "Giga Beer" during an event held at the Berlin gigafactory construction site last week. The beer bottle's futuristic design appears to mimic the style of Musk's beloved Cybertruck, with a Tesla logo imprinted on one of its angular panels.
Tesla officially owns the trademarks for both Giga Beer and Giga Bier, according to the United States Patent and Trademark Office. The trademark request was filed on October 11, two days after the beer was revealed in Berlin.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Last year, the automaker launched the $250 limited-edition Tesla Tequila, sold in a gold lightning-bolt bottle. A second batch was released this March and quickly sold out in hours, Insider's Tim Levin reported. Now, resellers have listed the empty bottles online for thousands of dollars, even without the tequila inside.
Despite its popularity, Musk's alcohol endeavors have been categorized alongside his other "gag products" such as red satin short shorts and a fire-spewing device called the "Not-a-Flamethrower."
Advertisement
Tesla did not immediately respond to Insider's request for additional details about Giga Beer, such as its pricing and flavor.
{{}}
NewsletterSIMPLY PUT - where we join the dots to inform and inspire you. Sign up for a weekly brief collating many news items into one untangled thought delivered straight to your mailbox.