Companies are looking for workers with knowledge of ChatGPT to fill their marketing roles, with the hope that the skill will juice up marketing strategies.
Lasso MD, a San Diego-based healthtech company, is hiring a full-time social media product manager who will make between $50,000 to $70,000 a year.
According to the job listing, the role requires "direct experience designing ChatGPT prompts for unique post captions." Lasso MD has "already deeply integrated" GPT-4 — ChatGPT's latest language model — into its product workflows, Eric Bunnell, the company's CEO, said.
"We want candidates who are not only capable of executing our AI-enabled workflows, but can also bring new learnings and efficiencies to the table from their own experience with generative-AI," Bunnell told Insider.
FloWater, a Denver-based tech company that purifies tap water, is hiring a full-time marketing coordinator to help plan and execute its marketing campaigns.
One of the job qualifications, per the listing, includes using ChatGPT to boost lead generation, and enhance social media and influencer marketing tasks, said Rich Razgaitis, FloWater's CEO and cofounder.
"Marketing is all about generating hyperbolic growth, and candidates with ChatGPT expertise bring a competitive advantage by being able to create marketing systems at scale," he told Insider.
Some firms are even hiring for ChatGPT-specific roles. Protein Milkshake, a women's nutrition company, is looking to hire a "Klaviyo + ChatGPT email marketing super expert" — a remote contractor will earn between $18 and $50 an hour, and use the chatbot to help run its email marketing campaigns.