These are the 24 coolest cars at the 2018 Geneva Motor Show

Lamborghini

The Lamborghini Huracan Performante Spyder.

• The Geneva Motor Show is the first major European car show of 2018.
• It will be packed with the latest offerings from Audi, Aston Martin, Bentley, BMW, Mercedes, Jaguar, Land Rover, Lexus, Ferrari, Lamborghini, Porsche, Volvo, and VW.
• The show is open to the public from March 8 to the 18 at the Palexpo in Geneva, Switzerland.

The 2018 Geneva Motor Show is the first major European car show of the year. Usually, Geneva is a big to do. Car makers pull out all the stops to show off their latest and greatest.

Aston Martin CEO Dr. Andy Palmer offered up a spot on description of the show when he said, "Geneva is a highlight of the industry calendar and a motor show with a rich history and great atmosphere."

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And what rich atmosphere it is.

The world's top brands will be there. From Ferrari to McLaren and Aston Martin to Bentley, Geneva will be packed with the next generation of exotics. In addition, there will be a host of production-ready models from mass-market luxury brands, such as Jaguar, Land Rover, Mercedes-Benz, Lexus, and BMW.

The 2018 Geneva Motor Show opens to the public from March 8-18 at the Palexpo Arena in Geneva, Switzerland.

Here's a closer look at the 24 coolest cars at the show: