TikTok plans to ring as ByteDance enters smartphone race
- ByteDance, TikTok’s parent company, is throwing its gauntlet into smartphone arena.
- Company’s phone offering plans to include pre-installed apps.
- China to be target market for the company’s hardware offering, which means a US or India launch is unlikely.
ByteDance, the parent company of the massively popular social media app, TikTok, is looking to launch its own phone that would come with pre-installed apps.
View all Offers
View all Offers
OnePlus Nord 2 5G (Gray Sierra, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
- 19% OFF
Redmi Note 10 (Aqua Green, 4GB RAM, 64GB Storage) -Amoled Dot Display | 48MP Sony Sensor IMX582 | Snapdragon 678 Processor₹ 12999₹ 15999Buy On
OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
- 18% OFF
Redmi 9A (Nature Green, 2GB RAM, 32GB Storage) | 2GHz Octa-core Helio G25 Processor | 5000 mAh Battery₹ 6999₹ 8499Buy On
- 18% OFF
Redmi 9 (Carbon Black, 4GB RAM, 64GB Storage) | 2.3GHz Mediatek Helio G35 Octa core Processor₹ 8999₹ 10999Buy On
TOP VIDEOS FOR YOUTalking to Forbes, a ByteDance spokesperson said that the company was following up on “plans that were in place before ByteDance began working with Smartisan, the focus is on meeting the needs of Smartisan's existing customer base in China."
AdvertisementFollowing the runaway success of TikTok, ByteDance is now the world’s most valuable startup, dethroning Uber in the process. On its own, TikTok is bigger than Twitter and Snapchat with more monthly installs than Facebook, Instagram and YouTube.
ByteDance acquired patents from Smartisan - a niche Chinese smartphone company - earlier this year in a deal that saw some employees also transfer to the Beijing-based ByteDance in what it called a “normal flow of talent”.
The acquired entity, Smartisan is known for its over-the-top media events where people pay to see its flamboyant CEO Luo Yonghao’s sales pitch and watch musical performances from some of China’s top music artists.
TikTok launched in China in 2016 and saw as many as 300 million monthly active users by 2018 before moving to international markets and replicating that success to the tune of more than 500 million active users worldwide.
Despite a strong user base in the US with 14.3 million unique visitors, the new smartphone will not launch in the US and will exclusively be sold in the Chinese market, which means an India launch is also unlikely.
As of now, the company will only focus on its Chinese user base for now and there are no plans to compete with the likes of Samsung or Apple.
TikTok’s company is now looking to make smartphones — a move Facebook and Snap tried and failed
TikTok and Helo are accused of unlawful activities in India triggering talks of a possible ban
A fresh wave of bad news haunts TikTok
- Fino Payments Bank files papers for ₹1,300 crore IPO
- OfBusiness, a platform that helps SMEs get raw materials, becomes the newest unicorn from India
- Tokyo Olympics: India's P V Sindhu loses to world number one Tai Tzu Ying of Chinese Taipei in the semis
- Droom founder explains why he is considering a US IPO and where he intends to spend the money
- 21 new COVID-19 cases reported at Tokyo Olympics, no athletes among them