Why Facebook could win the live streaming battle

This story was originally sent to thousands of professionals just like you in this morning's Digital Media INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn about our two week risk-free trial now »

BI Intelligence

Facebook launched a new live video streaming feature yesterday. The new feature is similar to live streaming apps Meerkat and Twitter-owned Periscope, and lets Facebook users stream live videos to their followers. At the moment the feature is only available for public figures, such as celebrities and politicians, through Facebook's celebrity-only Mentions app. However, we think the feature will eventually role out to all Facebook users.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Facebook's new live streaming feature has several major advantages over the current crop of live streaming apps.

• Facebook's massive mobile user base could bring live streaming to the mainstream. The social network already reaches more than 1.3 billion mobile users globally. Meanwhile, fledgling competitors Periscope and Meerkat have only gained popularity among a much smaller group of tech-savvy users.
• The social network could combine the new live streaming feature with its recently launched "Place Tips" feature. Place Tips allows users to follow a feed of posts, images, and videos based on live events, similar to Snapchat Stories. Facebook could easily integrate live video streams into this feed.
• Facebook's targeted ads could help publishers monetize their live content. Unlike Snapchat and Meerkat, Facebook allows marketers to buy targeted ads. These ads could help publishers turn live events broadcast through the new feature into a meaningful revenue stream, which in turn could encourage more publishers to stream content through Facebook.

Finding this article interesting? Thousands of professionals just like you had it in their inbox first. Stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the Digital Media INSIDER. Get two weeks risk-free

Here are other stories you need to know from today's Digital Media INSIDER:

• Digital subscribers pay for multiple services
• Early success with Twitter 'Buy' buttons
• Mobile continues to dominate Facebook user, ad growth

Don't miss another day of breaking developments! Stay ahead of the curve and gain insight into the latest news & trends. Join thousands of other professionals who start the day with Digital Media INSIDER. Try any of our INSIDER newsletters for two weeks »