10 Things In Tech You Need To Know This Morning

Good morning, happy new year (again). Let's news it up.

Analyst Benedict Evans has a good post on the genius of Amazon's PR strategy: Say nothing, except when it comes to bragging about how incredible its logistical operations are so that it intimidates all competition.

Farhad Manjoo has 4 reasons to be excited about tech in 2013 and 2014: Smartphones/tablets are amazing, privacy is starting to matter, the enterprise is getting interesting, and robots are becoming a reality.

Marc Andreessen who is a Faceboook board member, VC, and basically the embodiment of Silicon Valley, decided to start the year on Twitter. He's had a ton of tweets after years off of Twitter.

During Stanford's loss, the marching band made the logo of Snapchat on the field.

Despite giving ample warning (through the Internet) Uber's surge pricing still caught a lot of people off guard and upset them.

Kara Swisher and Walt Mossberg have launched their new tech site called Re/code. It's funded by NBCUniversal and Terry Semel.

Here's a leak of LG's new smart TV based on WebOS, the operating system that previously powered Palm phones.

Here's the story of a guy that makes his entire living getting traffic from Facebook to his web store. He also gives advice to anyone thinking about trying to ramp up Facebook traffic organically.

Get ready for a huge year from Apple in 2014.

Samsung gave weak earnings guidance and the stock is falling.