Former Apple retail genius and ousted JCPenney CEO Ron Johnson is coming back in a big way
He will also be joining the company's board of directors.Since JCPenney ousted Johnson in 2013, he's been working on a retail startup called Enjoy, but had been in touch with Nasty Gal founder Sophia Amoruso for the last year.
"We don't have an aggressive rollout planned," Amoruso told Re/code's Jason Del Rey. "We want to get another one open, learn a lot and then hopefully destroy everyone."Amoruso stepped down as CEO of Nasty Gal in January, after a year of slowing revenue growth and lay-offs.
Johnson took over at JCPenney for 16 months and announced an aggressive turnaround plan, which included doing away with the retailer's popular coupon program and creating shop-in-shops that showcased certain vendors.That strategy sent sales crashing 32%. Bill Ackman, the hedge fund manager and investor who recruited Johnson, called his tenure a "disaster."
"One of the big mistakes was perhaps too much change too quickly without adequate testing on what the impact would be," Ackman said at a Reuters conference in 2013.
Ashley Lutz contributed to this story.
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