TOP STORY
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
- WATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series.
- 146 million
video commerce shoppers in India who have purchased and transacted onvideo commerce platforms.
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Digital Advertising: The trends to watch out for in 2021In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day,...
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had doneDentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelin...
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Campaigns that changed the digital landscape in 2020Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.2020, quite a year for all of us!...
Cookies were a sugar fix for marketers, but now it’s time for some real nourishmentSandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to work harder to know their users personal...
Public Relation trends to look out for in 2021The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help us navigate 2021 better. In our latest series, we look at different ...
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...
The new age marketing of multiple hats and revenue generationKaustubh Chandra- Director – Marketing & Digital Sales Group, NTT Ltd. in India pens down how marketers world over have seen their roles change immensely after the pandemic. He shares a few factors that marketers should keep in mind while talking to their consumes a...
Here’s what dentsu’s global restructuring will mean for Indiadentsu International is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years. It will also consolidate it's 160+ global brands to six global leadership brands. We talk to Anand Bhadkamkar, CEO, India, dentsu, w...
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The GlitchThe Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidation will mean for the agency, how it fared during this difficult year, its recen...
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o mAbhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our recent conver...
Digitization: Key to transforming your business in today’s timeToday, for any business to thrive, having a strong digital presence is an important factor. Dhananjay Arora, CEO, Kwebmaker Digital Agency writes on the importance of digitization and how it can help in taking your business to the next level. Owning a business in th...
Adulting in my PJs: Three months in advertising amidst a global pandemicAnanya S Rao, Strategy Associate, Dentsu Webchutney pens down her experience of working in an agency amid a global pandemic. "Looking back at the beta version of myself from just three months ago", Rao writes, "I can easily say I notice a ...
World Mental Health Day: How to address the challenges of overworking in an ad agencyThe outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk about if it's even possible to balance work and personal life in a situation like ...
Digital advertising will deliver mega results for brands this festive seasonWith COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digital advertising has been attractive and ...
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks representation as it features women of one body size, type, shape and age. It aims to...
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, which was ind...
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