Here's what ads in Facebook Messenger could look like
Facebook reportedly plans to start rolling out ads in its standalone chat app, Messenger, in the second quarter, but we may have just gotten our first taste of what they could look like.
Jonathan Tzou, director of marketing at GSV Labs, screenshotted a promotion for Uber that appeared at the top of his Messenger app:
TechCrunch's Josh Constine and Jon Russell reported that when Facebook rolls out Messenger ads it will be in the form of allowing businesses that already have message threads with consumers to send them ads like sale announcements or product information.
Tzou has never used Uber and this promotion wasn't in a message thread, so it's unclear whether this is another kind of ad that Facebook is thinking of using broadly or something that is exclusive to Uber.
The ride-hailing app started integrating with Facebook Messenger in December, but consumer usage of the feature has been slow, sources told The Information's Cory Weinberg reported earlier this month.
So, there's a chance that this could be a non-paid relationship between Uber and Facebook, too, as the social network tries to encourage developers who are considering plugging into the Messenger platform.
Neither Facebook nor Uber could be reached for comment.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit