Here's why the Apple Watch always shows the time as 10:09 in advertisements
REUTERS/Robert Galbraith
Watchmakers have traditionally chosen 10:10 as their display time because it ensures that the watchmaker's logo, which is usually engraved beneath the 12, isn't obscured by the watch hands. On top of that, having the hands at 10:10 is symmetrical.
Apple, however, chooses to display a slightly different time on all of its Apple Watch promotions, setting the time one minute ahead to 10:09 rather than 10:10.
It's no mistake, either. Apple has a history of choosing a display time that has some significance, famously setting the time on all of its iPhone promotional materials and images to 9:41, the approximate time of day when Steve Jobs first unveiled the iPhone to the world back in 2007.
So why 10:09 for the Apple Watch? Apple appears to be making a statement about being slightly ahead of the curve when it comes to smartwatches, and the facts back this theory up.
Many of the most famous watchmakers have a preference for the exact time displayed on their watches, according to Quartz. Rolex loves 10:10:31, TAG Heuer prefers 10:10:37, and Bell & Ross always opts for uniformity with 10:10:10. Timex, one of the few watchmakers who deviate from the 10:10 norm, displays the time 10:09:36.
Diving deeper, it appears that Apple wants the Apple Watch's time to be ahead of even Timex, and displays a specific time of 10:09:00 or 10:09:30, both of which allow Apple to consider itself "ahead of the time" with the Apple Watch.
So there you have it, it all boils down to Apple using a cheeking pun to symbolically stake its claim to the smartwatch market, all while tipping its hat to an age-old watchmakers tradition.
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance