How to pre-order the Apple Watch
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Apple doesn't want people queueing outside its stores to buy the Watch. Instead, retail chief Angela Ahrendts sent a memo to staff explaining they will only be available online at launch.As usual with new Apple products, the online store went down before the announcement:
The desktop site is usually pretty slow, so I tried pre-ordering on the Apple Store app instead.
Sure enough, the Apple Watch is the first thing you see on the app. I'd favourited the model I wanted, so there was a big red notification next to my account.
I went for the Apple Watch Sport. You have to pay now, rather than when the watch is released, but that's ok.After that, I booked an appointment at the Apple Store in Selfridges in London to try on an Apple Watch. You can't do that in the app. Instead, Apple redirects you to a mobile site where you choose your appointment time.
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