Shona Ghosh/Business Insider
Jumping on a Jump bike in London.
- SoftBank is the biggest funder in tech right now, writing huge checks to tech firms like Uber, WeWork, and Slack from its $100 billion Vision Fund.
- CEO Masayoshi Son calls the shots, and the Vision Fund is named after his vision of how humanity and technology will develop. It has sunk money into everything from food delivery to taxis and robots.
- Business Insider lived on SoftBank-funded companies for 24 hours and it revealed some flaws in Son's grand vision.
- Life is expensive when lived through Uber, WeWork, and Oyo - and the services are far from perfect. I was recommended unhealthy food, was made late for a meeting, and had poor customer service.
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Most people jumping in an Uber have probably never heard of SoftBank, the Japanese conglomerate which has funded some of the buzziest tech companies in the world.
SoftBank is a telecommunications firm but its idiosyncratic founder Masayoshi Son has set up a $100 billion investment fund, the Vision Fund, to back companies that want to change how we travel, work, eat, and sleep.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More The Vision Fund is named after Son's "vision" and the CEO (nicknamed "Yoda") has a grand 300-year plan for how we'll all be living our future lives.
He outlined that vision in a startling 2010 presentation that was only widely publicised in 2017. It predicts humans will live to be 200 years old, that AI and robots will do most tasks, and that we'll likely have some sort of chip embedded in our brains. You can see the full set of slides here.
SoftBank
A sample slide from Masayoshi Son's 2010 presentation.
SoftBank's partners all seem to share in this big thinking. Uber wants to kill the car, Uber Eats wants to kill the kitchen, Oyo wants to change the way you use hotels forever, and WeWork wants to transform office working as we know it.
But given it's 2019, we're only a decade into this 300-year vision and it's a little hard to see how successfully SoftBank and its portfolio are bringing this radical change.
To investigate, I spent a day living, working, and eating products from SoftBank-funded companies, to see if I could glean some insight into this vision of how we'll all live. Not all SoftBank-funded companies offer products in the UK, so I mostly stuck to using Uber, co-working space firm WeWork, hotel firm Oyo and workspace chat service Slack.
I had a mixed experience.
These are services that are evidently targeted at a generation used to being on their phones and instant convenience, but that seems to be the only unifying theme. It didn't always feel that convenient either - my Uber cab made me late and clearly wasn't the right transport choice for navigating busy London at rush hour.
The same extends to Uber Eats. Food delivery services are already thought to be having an impact on kitchen sizes but, if apps continue to stick full English breakfasts and pancakes in their top recommendations, we'll have a public health crisis on our hands.
Meanwhile, Oyo's promise standardised service left me in a room with lovely towels, but a broken bathroom fan, an apparently malfunctioning radiator, and a cracked window.
Scroll on to read about my experiences.