iPhone Sales Are Going To Crush Expectations This Quarter, According To Morgan Stanley

Advertisement

tim cook

AP

Apple CEO Tim Cook at WWDC

Apple's iPhone sales are likely to be better than analysts' expect, according to Katy Huberty at Morgan Stanley.

Advertisement

Huberty has a new report highlighting the results of Morgan Stanley's "AlphaWise Smartphone Tracker," which "compiles sell-through data using web search analysis." It sounds like a hokey, but AlphaWise has proven to be directionally accurate in the past two quarters.

Huberty says the AlphaWise tracker is predicting 39 million iPhones sold during this quarter (the June quarter). The consensus on the street is 35 million, so it would be a significant beat on iPhone sales for Apple. It would deliver 25% year-over-year growth in iPhone units, if it was accurate.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

iPhone sales are being driven by strong upgrade promotions, says Huberty. Apple, for instance, is offering $99 for an iPhone 4, and $199 for iPhone 4S to people that upgrade to a new phone. The iPhone 5C has also been diversified, with a lower-cost, lower-storage 8 GB model selling around the world.

Carriers are retailers have also been offering pretty good discounts on both the iPhone 5C and 5S to drive sales.

Advertisement

Here is a table from Huberty that show how the AlphaWise Tracker forecasts have compared to actual results. As you can see, it's not perfect, but it's better than Wall Street estimates.

Alphawise tracker

Morgan Stanley

And here is a chart showing the same data...
Alphawise tracker

Morgan Stanley