Microsoft is cool again - here's why that matters
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All in one
Microsoft is pitching a vision for an easier life, technologically speaking.Take a look at the new Windows Phones. Yeah, nobody's really going to buy them, and they're probably not going to move Microsoft much past its current 3 percent market share on mobile.
But the demo of using your phone as a PC was really cool. The thought of not having to carry a laptop anymore, in favor of the phone I already have, is really appealing - especially since most of what I do happens in apps anyway.
Factor that in with the fact that I can use the Xbox One video game console to stream to any Windows 10 devices, including the Surface (and hopefully, one day, the Windows Phone), and it means I can have my work life and my gaming life anywhere, no matter what device I'm using.
Windows 10 is aggressively pleasantMicrosoft is investing heavily in connecting everything, one piece of hardware at a time. You don't need to be locked into the Microsoft ecosystem to take advantage. It just makes Windows an aggressively pleasant place to be.
Once you realize how well Windows works with Windows, it makes it a lot more tempting to stay with it across all devices. Which is why it's so important that all of these devices are cool, and that they offer features and functionality that very few others can, across every single device you own. If Windows devices work great together but aren't as good as competing hardware, nobody's going to buy them.
There's just one problem.The app selection on Windows 10 right now is a huge bummer. There just aren't enough apps specifically designed to take advantage of Windows 10. That's going to present a challenge for Microsoft as Apple and Google push their own tablet/laptop hybrids later this year.
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