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How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Chatpat , a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.- From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.
- We speak to FCB Group India's
Swati Bhattacharya andKinnect 's Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.
To share or not: Understanding social media and its ramifications during a pandemicTanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social ...
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaignFevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Ch...
Why videos are no longer just an option but a necessity in digital marketingAkshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve webs...
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnoutA recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly livi...
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo BurnettWe caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have b...
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in MayWith the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companie...
PR must look within to survive and find truth, empathy, compassionAs we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how th...
Voice search queries in India are growing at 270% per year: MMA and Isobar ReportMMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MM...
Here are the 7 Indians who will be a part of Cannes Lions Jury this yearSeven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s le...
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation EngineDentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu internation...
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mixLogicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analyti...
This advertising agency has come up with a unique solution to prevent motorcycle accidents in IndiaLeo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest r...
UNAIDS and FCB India launch a short film on International Day for Transgender VisibilityUNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourag...
Efficiency and Emotion most important factors in good CX: Havas StudyThe X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It...
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect Indiadentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-fi...
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agencyDentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu W...
Women in Leadership: Past, Present and FutureOn International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings an...
Women in Leadership: Past, Present & FutureOn the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena S...
How are Indian organisations and agencies redesigning their office spaces for a post-COVID worldThe pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek...
The creative and ideation block: 5 simple ways to wiggle right outWith uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares...
PR in the age of infodemicWe are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
Here is what you need to know about Political PRPR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can ...
Building a global network in PRTarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
Startup PR: What you should know in 2021The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investmentsWavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by...
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu ReportDigital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people...
To share or not: Understanding social media and its ramifications during a pandemicTanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social media can be used as an effective tool o...
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnoutA recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly living with the fear that someone close to u...
PR must look within to survive and find truth, empathy, compassionAs we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how the pandemic will herald a new age of PR, ...
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation EngineDentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engin...
UNAIDS and FCB India launch a short film on International Day for Transgender VisibilityUNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourage parents to accept their kids for who t...
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agencyDentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu Webchutney.Dentsu Webchutney has onboarde...
How are Indian organisations and agencies redesigning their office spaces for a post-COVID worldThe pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek to return to some form of pre-Covid buo...
Here is what you need to know about Political PRPR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a politi...
Building a global network in PRTarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your ca...
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaignFevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Chairman of Global Creative at Ogilvy, Piyush Pandey.India is reeling under a terr...
Why videos are no longer just an option but a necessity in digital marketingAkshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve website visibility and increase trust among your audience. The human mind’s fascinat...
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo BurnettWe caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have been coping in these difficult times. Sinha told us all that is being done to mak...
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in MayWith the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companies have upgraded their policies to help their employees navigate through this tou...
Voice search queries in India are growing at 270% per year: MMA and Isobar ReportMMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to ...
Here are the 7 Indians who will be a part of Cannes Lions Jury this yearSeven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise...
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mixLogicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing com...
This advertising agency has come up with a unique solution to prevent motorcycle accidents in IndiaLeo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Ind...
Efficiency and Emotion most important factors in good CX: Havas StudyThe X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It sheds light on the dual but contrasting needs of consumers, who demand an almos...
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect Indiadentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-first end-to-end media approach that could be marked as the beginning of a new era...
Women in Leadership: Past, Present and FutureOn International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings and asked them for their advice, towards making a more gender-equal industry. Here are a few key takeaways fr...
Women in Leadership: Past, Present & FutureOn the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena Singh, CEO, iProspect India, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, Priti Murthy, CEO, O...
The creative and ideation block: 5 simple ways to wiggle right outWith uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares a few ways in which you can come out of your creative block and stop procrastinating. The supposed new nor...
PR in the age of infodemicWe are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Value360 Communications shares a few ways in which one PR can work ar...
Startup PR: What you should know in 2021The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investmentsWavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by AI and best in class data sets Maximize is the industry’s first product to allo...
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu ReportDigital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people stay home. Rise of Social Commerce and major global sporting events that were p...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future