TOP STORY
How India is ‘Cutting the Cord’ to drive an OTT revolution
- The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent.
- People discovered the many conveniences of
OTT platforms during the last 2 years and the sector is only expected to grow from here. - Baskar Subramanian, Co-founder and CEO,
Amagi writes why OTT is getting consumer love and why the streaming media is here to stay.
Trends that will dominate the PR industry in 20222021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We loo...
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/...
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful contentStudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We sp...
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalajiOTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBala...
71% of Indian marketers budgets set to increase in 2022: DCMN ReportResearch commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of ...
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers ...
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportRetailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to gr...
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARCRetail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya...
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and ...
How India's loss at the T20 World Cup will affect Indian brandsAfter India lost to Pakistan in their T20 World Cup 2021 opener on October 24, 2021, the internet flooded with heartbreak tweets and disappointment memes. On S...
Digital is now the second most important source of brand awareness after TV: ReportOver 10430 people surveyed 62% is from rural India while 38% is from urban India. Overall household spending has increased for 63% of families surge by 7 perce...
How the pandemic has changed the streaming landscape for goodThe pandemic gave a huge boost to the streaming industry. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to ...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a yea...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction fro...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
Trends that will dominate the PR industry in 20222021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We look back at how PR evolved in 2021 and cat...
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalajiOTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBalaji has been witnessing healthy growth on...
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportRetailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to grow 14% a year by extending reach and red...
How the pandemic has changed the streaming landscape for goodThe pandemic gave a huge boost to the streaming industry. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million between March and July 2020...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Z...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place thei...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being misleading, offensive, unfair or ...
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favouri...
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/4th of its revenues. As per the report, the Indian R&I sector employs more than ...
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful contentStudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We speak to Indranil Chakraborty, Head StudioNEXT who takes us behind the scenes of t...
71% of Indian marketers budgets set to increase in 2022: DCMN ReportResearch commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year.DCM...
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers and magazines, cinema and outdoor media—will collectively account for $766 billi...
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARCRetail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya register highest Ad Volumes of 2021 in October.Advertising volumes on TV contin...
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and put their advertising activities on hold to give their consumers space to proces...
How India's loss at the T20 World Cup will affect Indian brandsAfter India lost to Pakistan in their T20 World Cup 2021 opener on October 24, 2021, the internet flooded with heartbreak tweets and disappointment memes. On Sunday, India suffered their consecutive defeat as they were hammered by New Zealand. It is almost Diwali an...
Digital is now the second most important source of brand awareness after TV: ReportOver 10430 people surveyed 62% is from rural India while 38% is from urban India. Overall household spending has increased for 63% of families surge by 7 percentage points from last month. 50% of families reflect increase spends on essenti...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth traje...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a ha...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction from Tier 2 cities of South India than from the Tier 1 cities.A study undertaken by GudSho, a South Indian OTT...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on the categories they plan to purchase and a...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to brin...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes consumer behaviour.MMA, GroupM and Amazo...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future