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We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18 's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows.- It has also set up ‘KaanPhod’, a new business division that will provide emerging musical artists an opportunity to showcase their talent.
Anshul Ailawadi , Head – Youth, Music and English Entertainment, Viacom18 about the new initiatives and how it will set stage for its future growth.
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM reportHindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping desti...
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: KantarKantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel re...
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media reportOrmax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration...
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is importan...
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibilityIndia has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into recons...
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recoverAfter 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean fo...
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusiveASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dy...
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery IncDiscovery Inc has been focusing on strengthening its branded content offering to give advertisers high impact content that can help them not just gain visibili...
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPNSony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global...
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap aheadSachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports compan...
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levelsGamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had a...
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive ca...
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARCE-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing ste...
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi ReportOnline and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet a...
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC ReportPwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest...
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviourKantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the sho...
From Clients to Coverage: Decoding Public Relations with Schitt’s CreekSchitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some i...
Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a sub...
India’s Digital Economy to touch $800 billion by 2030: RedSeerOnline retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and ...
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly ...
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM reportHindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping destinations. Groceries, fashion and health, ...
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media reportOrmax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%.Media consulting firm Ormax Me...
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibilityIndia has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into reconsidering radio and other traditional medi...
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusiveASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive.Freshfrom a series o...
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap aheadSachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports company, Nodwin Gaming. Apart from Tendulkar, ...
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARCE-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing steady signs of recovery, India’s advertisi...
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviourKantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the shopping habits of almost five billion cons...
From Clients to Coverage: Decoding Public Relations with Schitt’s CreekSchitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some important PR lessons. Schbang's Samiha Jo...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar along with GroupM’s rural and experiential m...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet packs, affordable smart TVs, convertibles and connectable like fore...
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: KantarKantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel retail finds success with consumers. Kantar, the world’s leading data, insights an...
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is important to them in life and are increasingly focused on their personal purpose.A major...
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recoverAfter 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean for the cinema industry.Due to the pandemic, India’s cinema industry has suffered ...
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery IncDiscovery Inc has been focusing on strengthening its branded content offering to give advertisers high impact content that can help them not just gain visibility but als...
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPNSony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports ev...
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levelsGamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers. We speak to Y...
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive cases breached the 100-mark. Owing to the influx of participants from around the w...
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi ReportOnline and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet also led to an increase in queries for content translation to local languages.The...
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC ReportPwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest-growing industries in India, video games and esports revenue reached Rs 11250 C...
Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a substantially lower per capita income. Rohit Paranjpe, Founder & CEO, SugarBox writ...
India’s Digital Economy to touch $800 billion by 2030: RedSeerOnline retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and $350 billion in CY30, said RedSeer at its flagship event Ground Zero 5.0. As per the report, shared mobilit...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future