"There could be ads in other places -- channels or status. For example, channels might charge people to subscribe, they might be exclusive to paid members or the owners might want to promote the channel. But, no, we won't put ads in your inbox," Cathcart told Brazilian media.
A
In September, Meta refuted a report which claimed that the Mark Zuckerberg-run company is planning to put ads in WhatsApp, which has over 2 billion users globally, including more than 500 million in India alone.
Reacting to a Financial Times report which claimed that Meta teams were exploring ads in WhatsApp as the social network "seeks revenue boost", Cathcart had said that the report is false.
WhatsApp had explored putting ads in Status earlier but never rolled it out.
Earlier reports have claimed that WhatsApp may finally bring advertisements to its platform to monetise it better.
Facebook Founder
WhatsApp Business has surpassed 200 million monthly active users globally, up from 50 million in 2020.
Soon, businesses will be able to publish ads directly to Facebook or Instagram from the app and there will be no requirement of a Facebook account, according to Zuckerberg.
WhatsApp Channels are a one-way broadcast tool and deliver a private way to receive updates from people and organisations that matter to users, within the app.
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