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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
GroupM ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report that takes into consideration the sponsorship spends, player endorsements and media spends on sports properties.- The report estimated that the size of the Indian sports industry spends had surpassed Rs 9500 crore in 2021. It also revealed that the spending on sports celebrity endorsement grew by 11% year-on-year in 2021.
The Advertising Club elects Partha Sinha as PresidentThe Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industr...
Shershaah is the most watched movie on Amazon Prime Video in India till dateThe recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continu...
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital spaceAditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appo...
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertisingCoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto ex...
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audienceALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release ha...
SonyLIV onboards 50+ brands for India’s tour of EnglandSonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS ...
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps downNakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrep...
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAMTV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 2...
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive seasonBig Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and Coi...
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic GamesThe Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurospo...
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the bestOrmax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Medi...
SonyLIV witnesses 3X increase in viewership with its recent sporting eventsSince the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership....
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quar...
Dr Subhash Chandra reveals his plans of venturing into video in digital spaceSubhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr...
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board MemberDr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board...
Sony Pictures Networks India revamps organizational structure, announces key leadership changesSPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and Internation...
News channels brought in maximum television ad volumes during Jan-June 2021: TAMTAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad v...
SonyLIV on-boards over 50 advertisers for India’s tour of Sri LankaSonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple...
India's OTT industry to be worth $15 billion by 2030: ReportThe Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry...
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPsLaqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OT...
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournamentThe UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most wa...
Euro 2020's viewership on SonyLiv beats 2018's FIFA World CupEuro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020....
Mirchi forays into North America with its launch in The Bay Area, CaliforniaWith a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to cont...
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecastGroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
ZEE5 to foray into the US market, set to launch on June 22ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streamingSony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
The Advertising Club elects Partha Sinha as PresidentThe Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industry’s apex body – The Advertising Club tod...
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertisingCoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto exchanges in India — which includes WazirX...
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps downNakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur.Broadcast Audience Research Counc...
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic GamesThe Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurosport India’s coverage of the Tokyo 2020 Su...
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quarter with an average watch time of 109 mi...
Sony Pictures Networks India revamps organizational structure, announces key leadership changesSPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibil...
India's OTT industry to be worth $15 billion by 2030: ReportThe Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, according ...
Euro 2020's viewership on SonyLiv beats 2018's FIFA World CupEuro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020. Hearts racing, adrenaline pumping as th...
Mirchi forays into North America with its launch in The Bay Area, CaliforniaWith a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to continue its expansion spree. Mirchi fortifi...
Shershaah is the most watched movie on Amazon Prime Video in India till dateThe recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continues to make waves nationally and internationally with subscribers from 4100 India...
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital spaceAditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board. These appointments will add digital exper...
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audienceALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release has bagged 13 brands. ALTBalaji has associated with numerous youth-centric brands ...
SonyLIV onboards 50+ brands for India’s tour of EnglandSonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tyres, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture and Digit Insurance am...
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAMTV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 20 witnessed a 14% increase. Hindustan Unilever and Reckitt Benckiser India were ...
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive seasonBig Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal E...
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the bestOrmax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Media’s propri...
SonyLIV witnesses 3X increase in viewership with its recent sporting eventsSince the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership. SonyLIV has roped in 100+ advertisers for India’s tour of Sri Lanka and the Tok...
Dr Subhash Chandra reveals his plans of venturing into video in digital spaceSubhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr. Chandra had apologized for the hardships faced by the lenders due to the liqui...
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board MemberDr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board Member.The Blockchain and Crypto Assets Council (BACC), an industry body formed...
News channels brought in maximum television ad volumes during Jan-June 2021: TAMTAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun'...
SonyLIV on-boards over 50 advertisers for India’s tour of Sri LankaSonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Ac...
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPsLaqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OTT, digital, film and other mainstream platforms. Along with the content vertical...
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournamentThe UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most watched match of the week with 9.8 million viewers. The second most watched match ...
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecastGroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held at the time of its prior publication at...
ZEE5 to foray into the US market, set to launch on June 22ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience ...
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streamingSony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future