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Communication Mantra 2022: Move from volume to value
- The pandemic has changed our lives and the way we do business in the last 2 years.
Komal Lath , Founder, Tute Consult writes about a few trends that will dominate the communications andPR industry in this new world order.
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsLast week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the par...
Zeotap launches Consent Orchestration to help simplify data compliance for marketersConsent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to ...
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertisingJay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
Wavemaker India charts out a roadmap to prepare brands for Cookie-less worldWavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s citiesDentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s project...
The pivot in influencer content creation post-COVIDTill the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit t...
FCB Group India announces organisational restructuring and key elevationsThe Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity f...
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes LionsOnce again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to u...
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsultThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Ch...
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &...
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer cat...
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist MarketingThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categoriesCannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Med...
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this prideThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brandsGozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Gro...
Building a new-age agency through democracy and empathyThe pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leade...
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representationLast week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the...
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsLast week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the partnership, Enormous will be able to lever...
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive seasonWhile festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. Wit...
Blockchain is the future of transactions, and here's how it will change marketingBlockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can p...
Coping with Covid-19 disruption by restructuring digital engagement in 2021In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, wit...
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s citiesDentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s projects are already up and running. We catch u...
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes LionsOnce again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to us about the performance this year, agenc...
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience & Activation Lions, and Creative Effectiv...
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categoriesCannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Media Lions category, which is the maximum ...
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this prideThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emergi...
Zeotap launches Consent Orchestration to help simplify data compliance for marketersConsent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent and marketing preferences at scale.Zeotap,...
A day in the life of a Creative HeadInside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with your mind buzzing with a million ideas. You are all set in your mind ...
Listen or become redundant: Why is it important for brands to listen closely to their consumersAfter the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it and make the required changes because i...
22% of customers expect brands to send marketing emails every fortnight: WATConsult ReportWATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globally awarded hybrid digital agency from the...
Turn up the volume: Brands, are you listening closely to the audio trends?Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketing in digital strategy.After having spen...
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscapeEssence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and incubate marketing technology products tha...
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertisingJay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline. Most retainers today are negotiated on...
Wavemaker India charts out a roadmap to prepare brands for Cookie-less worldWavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...
The pivot in influencer content creation post-COVIDTill the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit the second wave, and creators had to pivot again. Ankit Agarwal, Founder – Do Your Thng writes how content c...
FCB Group India announces organisational restructuring and key elevationsThe Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, The Andys, D&AD, Spikes and of course Ca...
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsultThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Chairman & CCO, FCB Interface who spoke to us about the work, what went into conce...
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.It is only day two of Cannes Lions 2021 and India is already shini...
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist MarketingThis Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brandsGozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Group. We caught up with Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop Group, Rohan B...
Building a new-age agency through democracy and empathyThe pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leadership. Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett writes about his leadership exp...
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representationLast week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the academy a...
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IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future